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What's Your Niche?

Niche markets are often overlooked in the grand marketing scheme. These little nuggets may seem to be more trouble than they’re worth. Isn’t it easier to target the big guys, make tons of sales with one swoop? The problem is that new authors are practically banned from the big-box book stores. You m…

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Best Practices for Showcasing Your Books

There’s nothing quite as exciting for a new author as holding your first book in your hand. It’s a moment like no other. 
 

And then the reality sets in. 
 

How do I let people know about my book?
 

That’s a question I often hear when working with first-time authors. Book marketing can b…

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Why Should Authors Care About Royalty Free?

Just because artwork is free on the internet, doesn’t mean it’s free to use in your commercial project. As a book cover designer and video producer, I often have authors send me images that they found through Google search, on Wikipedia or even images they shot themselves. I won’t use any of these w…

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