Blog posts : "Book Marketing"

Add conflict through details and beats

This writing exercise is meant to be used in conjunction with the 3-part All About Conflict series of article on the Castelane Author Resources. If you haven't read those articles, START HERE. Then come back here to give this writing prompt a try. Post your created scenes in the comment for a ch…

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All About Conflict, Part 3

The Sticking Point & Line in the Sand

So far in this series, I’ve talked about the different levels of conflict (macro, mini, micro) and external vs internal conflict. If you missed those articles, you might want to START HERE.

Now, I’d like to address the last two layers of conflict, w…

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All About Conflict, Part 2

Last time on the Castelane Author Resources blog, I talked about the different levels of conflict. If you missed that article, you might want to START HERE

In Part 2 of the discussion on conflict, I want to look at External vs Internal conflict and how these relate to the different levels …

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Expanded Distribution Made Simple

As a publishing coach, I spend a lot of time walking new authors through the series of steps required to get their book up for sale, so I know how overwhelming the process can be. One question that comes up every time is, “Should I choose KDP’s expanded distribution for my paperback or not?”

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Why Size your book video trailer


Grab your readers with a video hook

I’m a sucker for videos of cute baby animals. Kittens, elephants, bears. Thankfully, the Internet is full of these and millions of other videos that help pass the time between waking up and when the caffeine kicks in. I must confess that I’m miserly with thi…

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Don't Make Me Blush! Is Your Cover too Hot?

You might have noticed that Facebook groups are all abuzz about the new changes to the mysterious algorithm that Facebook uses to decide what content gets pushed out to your fans from your author page. 

I say mysterious because FB doesn’t really want you to know all the details. That would…

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12 Reasons Why I Didn't Finish Your Book

One of the bonus’s of being a subscriber to Kindle Unlimited is that I can read a huge number of books for free. This means that I don’t suffer through bad writing. If I don’t like something, I delete it unfinished, without remorse. Sometimes, I only get through a few pages before hitting the kill…

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What's Your Niche?

Niche markets are often overlooked in the grand marketing scheme. These little nuggets may seem to be more trouble than they’re worth. Isn’t it easier to target the big guys, make tons of sales with one swoop? The problem is that new authors are practically banned from the big-box book stores. You m…

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Best Practices for Showcasing Your Books

There’s nothing quite as exciting for a new author as holding your first book in your hand. It’s a moment like no other. 

And then the reality sets in. 

How do I let people know about my book?

That’s a question I often hear when working with first-time authors. Book market…

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